The word is getting out! More people are learning about the delicious taste of Good Measure snacks, and how they...
Good Measure, the pilot brand of General Mills’ corporate venture studio, G-Works, aims to support a growing pop...
With a heavy heart, we want to share that Good Measure is closing our doors starting December 31, 2024. Good Measure was a unique startup brand nurtured by G-Works, General Mills' corporate venture studio, dedicated to solving food-related problems through innovation. As part of our commitment to innovation and ensuring we're meeting the needs of our community, G-Works regularly reviews its innovation portfolio and evaluates investment decisions. Recently, after careful consideration, the difficult decision was made to no longer pursue Good Measure as a brand. Stock up on your favorite Good Measure products, available for a limited time at Meijer, Hy-Vee, Kroger, Publix, CVS, ShopRite, Sprouts, Albertsons and Safeway, while supplies last.
Although our journey ends here, we’re forever grateful to you. Thank you for allowing us to be part of your wellness journey!
The word is getting out! More people are learning about the delicious taste of Good Measure snacks, and how they...
Good Measure, the pilot brand of General Mills’ corporate venture studio, G-Works, aims to support a growing pop...