With a heavy heart, we want to share that Good Measure is closing our doors starting December 31, 2024. Good Measure was a unique startup brand nurtured by G-Works, General Mills' corporate venture studio, dedicated to solving food-related problems through innovation. As part of our commitment to innovation and ensuring we're meeting the needs of our community, G-Works regularly reviews its innovation portfolio and evaluates investment decisions. Recently, after careful consideration, the difficult decision was made to no longer pursue Good Measure as a brand. Stock up on your favorite Good Measure products, available for a limited time at Meijer, Hy-Vee, Kroger, Publix, CVS, ShopRite, Sprouts, Albertsons and Safeway, while supplies last.

Although our journey ends here, we’re forever grateful to you. Thank you for allowing us to be part of your wellness journey!